University of Chicago Medicine

Illinois Colon CARES project Four Faces Marketing.jpg


Illinois Colon CARES Website & Marketing

Industry: Public Healthcare

Challenge: The University of Chicago Medicine’s Center for Asian Health Equity wanted to develop a HIPAA-compliant website to facilitate the scheduling of provider-donated colonoscopy appointments between clinics and specialty healthcare service providers specifically for underinsured and underserved populations. The project’s mission was to establish a multi-level, multifaceted framework to increase organized approaches to colorectal screening, prevention and control in partnership with a diverse group of healthcare system sector partners, and to specifically increase colorectal cancer screening rates among targeted disparate populations in the Cook County region of Chicago in alignment with achieving the CDC national level screening target of 80% by 2018.

Solution: Designed with modern user-interface aesthetics and for an efficient user experience, Four Faces Marketing worked closely with the CARES team and medical professionals to develop a highly functional, HIPAA-compliant web application streamlining the communication process between multiple partner clinic health systems (FQHC’s), hospitals and health care providers. This project resulted in increased quality of care efficiencies, and ultimately in saving the lives of many who would have not been able to have had access to timely and affordable healthcare. In addition, Four Faces Marketing designed and copywrote the public-facing marketing website for the Illinois Colon CARES program, and ideated and developed an out-of-home advertising campaign.

Services Provided: Website Design & Development, Technical expertise, HIPAA-compliant network, Copywriting, Marketing consulting services (OOH campaign)