Illinois Colon CARES
Working with the University of Chicago Medicine, Four Faces Marketing helped develop a new web application to connect and streamline communication between clinics and hospitals to schedule colonoscopy appointments for the disparate and uninsured populations of Chicago, IL.
The Pearlman Collection
Four Faces Marketing custom built an entirely new website for a private art collection featuring such artists as Van Gogh and Cezanne. The project included a custom CMS and many interactive features for a unique art viewing experience.
Edge Visual Studios
A cutting edge, VR/AR content creator startup needed marketing strategy, branding and a redesign of their website. Four Faces Marketing also helped with business development, event promotion, and built capability and investor slide decks.
University of Chicago Medicine
Illinois Colon CARES Website & Marketing
Industry: Public Healthcare
Challenge: The University of Chicago Medicine’s Center for Asian Health Equity wanted to develop a HIPAA-compliant website to facilitate the scheduling of provider-donated colonoscopy appointments between clinics and specialty healthcare service providers specifically for underinsured and underserved populations. The project’s mission was to establish a multi-level, multifaceted framework to increase organized approaches to colorectal screening, prevention and control in partnership with a diverse group of healthcare system sector partners, and to specifically increase colorectal cancer screening rates among targeted disparate populations in the Cook County region of Chicago in alignment with achieving the CDC national level screening target of 80% by 2018.
Solution: Designed with modern user-interface aesthetics and for an efficient user experience, Four Faces Marketing worked closely with the CARES team and medical professionals to develop a highly functional, HIPAA-compliant web application streamlining the communication process between multiple partner clinic health systems (FQHC’s), hospitals and health care providers. This project resulted in increased quality of care efficiencies, and ultimately in saving the lives of many who would have not been able to have had access to timely and affordable healthcare. In addition, Four Faces Marketing designed and copywrote the public-facing marketing website for the Illinois Colon CARES program, and ideated and developed an out-of-home advertising campaign.
Services Provided: Website Design & Development, Technical expertise, HIPAA-compliant network, Copywriting, Marketing consulting services (OOH campaign)
The Henry & Rose Pearlman Collection
Pearlman Logo & Interactive Art Website
Challenge: The Foundation for an exclusive art collection, one of the only nineteen families in the world to own Van Gogh, needed an innovative website that showcased its prestigious collection. It had to allow a user to experience the impressive collection at-a-glance, and to give users a pure, unadulterated view of an artwork to allow for a personal view and interpretation, while also providing detailed information for the art enthusiast or expert.
Solution: Understanding the need for authenticity and to give an immediate sense of the breadth of artworks in the Pearlman Collection, Four Faces Marketing designed and developed a unique website with interactive features for viewers to be able to appreciate and learn about an artwork at-a-glance or in depth. Built with both a desktop and a mobile experience in mind, the Pearlman Collection is the most complete and interactive online representation of a private art collection with the ability to sort artworks by date created or acquired, by artist, by type or by where it was created. Including pictures, audio, maps, magnification and reverse images of paintings, it offers many ways to learn and experience an artwork. Four Faces also developed a custom content management system (CMS) allowing for Pearlman stakeholders to easily update or add information. To top off the new look and feel of the collection, Four Faces also designed a new logo for the Henry & Rose Pearlman Collection.
Services Provided: Website Design & Development, Technical Expertise, Custom Content Management System, Logo Design
Edge Visual Studios
Website Design & Marketing Strategy
Industry: Tech & Entertainment
Challenge: Founded by accomplished and prolific visual arts veterans of the Hollywood digital effects industry, Edge Visual Studios was a relatively new Silicon Beach startup in need of a compelling website highlighting their cutting edge AR/VR and CGI work, and showcasing their ability to professionally develop creative custom digital content.
Solution: To best position and brand Edge Visual Studios as a business in the emerging field of virtual and augmented reality, Four Faces Marketing first developed an in-depth marketing and branding strategy. The strategy included brand positioning, a competitive and SWOT analysis, brand messaging and a strategic tagline, and content for a capabilities deck. Understanding the need to showcase Edge Visual’s projects and proficiencies in a way that would not only capture the attention of prospective clients but also impress investors, Four Faces Marketing re-designed their website to specifically reach their target audience among the emerging field of virtual and augmented reality. To help with business development, Four Faces Marketing attended VRLA on behalf of Edge Visual, helped with marketing and setting up a special event, and met dozens of new client prospects, strategic partners and investors. Four Faces also developed and designed an investor slide deck and consulted on investor meetings.
Services Provided: Marketing Strategy, Branding Strategy, Website Design, Business Development, Presentation Design